Between June 18 – 20, 2023, Royal Holloway School of Business and Management welcomed the 2023 Transformative Consumer Research Dialogical Conference.
A photograph showing Dr Martina Hutton opening the 2023 TCR Conference in a lecture theatre at Royal Holloway
Dr Martina Hutton and team from the Department of Marketing, in the School of Business and Management, Royal Holloway, organised and welcomed the 2023 Transformative Consumer Research Dialogical Conference between 18-20 June, 2023. As the first ever UK institution to host this conference, over 277 participants, from 18 countries, across 5 continents, including 13 social purpose organisations, engaged on issues of societal importance!
Transformative Consumer Research (TCR) is the preeminent community at the intersection of consumer and marketing research that promotes positive individual, collective, and environmental change. The dialogical conference was a space of possibility where groups of researchers and stakeholders who share common commitments to social issues came together to engage in democratic dialogue in tracks. In a relaxed setting, scholars and stakeholders leveraged their distributed wisdom to think expansively.
Prior to the official conference opening, 80 scholars participated in an immersive and interactive workshop on impact and funding co-sponsored by Royal Holloway, School of Business and Management (with Villanova University and Bradford University). This was led by two eminent Marketing scholars (Prof Madhu Viswanathan and Prof Connie Pechmann) who have won numerous academic, policy and humanitarian awards for their work. Scholars debated the opportunities and challenges of engaging in socially impactful research and how to fund transformative research.
Emanating directly from this conference scholars will now have the opportunity to publish their work in TWO special issues co-edited by Dr Martina Hutton and her conference co-chairs (Dr Aronte Bennett and Prof Eva Kipnis):
- European Journal of Marketing: “Impact through Transformative Consumer Research” – this will be a specially curated issue focusing exclusively on the impact-related work generated by scholars attending the conference.
- Academy of Marketing Science (AMS) Review: “TCR in the Next Era of Marketing: continuing society-focused theory development, with new connections” – a conceptual driven special issue focusing exclusively on new theoretical developments generated by attendees at TCR 2023.
More info is available on the TCR2023 Conference website.
