Writing for Non-Specialist Readers

There are many reasons to share your research outside your discipline, but it can be challenging to communicate complex ideas concisely and coherently to non-specialists. This practical workshop helps you develop a pitch for ONE non-specialist publication (which you identify before the workshop). After the session you will be better able to:

• understand the needs of the publication and the target audience
• decide how to frame your research story for non-specialists
• draft an idea to pitch to the publication
• identify other publications to target